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The HUD industry was destined for an extraordinary year in 2016
At the beginning of the New Year, tyco, one of the three chip agents and solution providers of Mstar, announced to jointly launch a set of functional motherboards with guangjing technology, the world's largest DLP photonics factory. Together with HUD light machine and combiner lens developed by guangjing technology, the threshold to enter HUD, an emerging industry, was changed to zero.
Those who have been in the electronics industry for a long time may remember that in the mobile phone industry, the initial technical barriers were very high, all in the hands of major brands, and the innovator MTK made the entry threshold of the industry zero. Over the years this model has been replicated, and it's been successful every time. Some say it's turned the industry into a price war, which is bad for the industry. I don't fully agree that there are two sides to everything.
General taike xu said that HUD(head-up display) products have greatly improved the safety of drivers, and the industry prospect is very broad. This is the main reason why he decided to enter this industry. Another reason is that he was influenced by guangjing technology. From the cooperation between guangdong guangjing technology and navdy in 2014 to the contribution of guangdong guangjing in the integration of supply chain and promotion of the whole industry in 2015, general manager xu said that he was the most clear. With the wide application of guangdong guangjing's optical program and HUD's DLP optical machine in the market, he assessed the market cultivation and technology maturity, and believed that the time was right to enter.
Xu said that the leading role of HUD manufacturers in 2015 was the entrepreneurial team. Most of them are good at market operation, but the product development is basically outsourced. HUD development covers optical, thermal, structure, circuit, software interactive UI, and other fields, the integration of it to each team ability request is very high, the original plan 3 months of development cycle extended to one year basically, some longer, year-round released a handful of products, and are go jingdong the raise, and buy all the raise jingdong users are generally enthusiasts, they can be crazy to see products to buy, product cannot cover is very wide. For rational users, there must be a product in front of them to experience before purchase. Strictly speaking, no HUD manufacturer managed to put products in 4S stores, repair beauty stores, gas stations and other places frequented by car owners in 2015. How could there be more customers to buy them, let alone the outbreak of the market?
2016, tyco and wide view through the strategic cooperation, introduced a complete set of HUD scheme makes the zero threshold to enter the industry, introducing more solutions and integration vendors, by introducing the original automobile electronic field and plate and die integration vendors, manufacturers, and many would like to enter the field by 4 s shop and maintenance beauty shop, gas stations, through various channels such as online mall would products delivered to the user experience on them, triggering HUD market.
The first plan is planned to be launched at the end of March 2016, and the second one is expected to be launched in June. We really have an outbreak in HUD industry.
Such a cool A.I product, it's really going on sale!